By Sainabou Sambou
Bai Mustapha Bojang, a Biology student at the University of The Gambia from Farato, is emerging as a passionate advocate for the preservation of Gambian local languages, blending traditional publishing with modern digital tools to bridge cultural gaps in the diaspora.
Bojang’s initiative was sparked by heartfelt observations during interactions with Gambians living abroad. He noticed a growing disconnect: many children and spouses in the diaspora struggle to speak their native tongues, weakening ties to family heritage and cultural identity. Determined to tackle this issue, Bojang launched a YouTube channel two years ago, creating educational videos to teach the Gambian languages.
Recognizing that not everyone has the time or consistent access to online videos, he pivoted to a more portable solution. “Videos are great, but books can go anywhere with you,” Bojang explained. This shift led to the publication of two beginner-friendly language-learning books: one in Mandinka and another in Fula, both of which are among the most widely spoken languages in The Gambia.
The Mandinka book came together smoothly, but the Fula edition posed unique hurdles. Certain Fula words and expressions resist direct written representation, forcing Bojang to seek accurate alternatives that preserve meaning without losing nuance. “It was challenging, but essential for clarity,” he said, underscoring his commitment to producing reliable resources.
Designed with beginners in mind, both books start with foundational concepts and build progressively to ensure a solid understanding. Bojang’s target audience is primarily Gambians overseas—parents eager to pass on language and culture to their children and non-native spouses. Positive feedback from this community has guided his content decisions and informed future projects.
For Bojang, local languages are the heartbeat of Gambian identity. “They carry our history, values, and way of life in ways nothing else can,” he emphasized. He believes writers bear a crucial responsibility to document African languages and traditions before they erode in an increasingly globalized world.
Digital platforms have dramatically amplified his impact. Through social media and online outreach, Bojang connects with learners worldwide, showcasing how technology can revitalize cultural education. His own experiences engaging with diverse diaspora communities have deepened his dedication to this cause.
Looking ahead, Bojang has ambitious plans. More projects are underway, with a long-term vision to create learning books for every language spoken in The Gambia. “I want to make our languages accessible and valued by everyone,” he said.
In an era where globalization threatens linguistic diversity, Bojang’s grassroots efforts highlight the power of individual action. By combining books, videos, and digital media, this young student is not only preserving Gambian heritage but inspiring a new generation to embrace it.
