B4L Kicks Off Second Edition of “Goals for Trees” Campaign, Blending Football with Environmental Action

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The Ballers For Life (B4L) initiative has officially launched the second edition of its “Goals for Trees” campaign for the 2025 season, building on the success of last year’s effort that united football with environmental stewardship.

In 2024, B4L partnered with local stakeholders and communities in Kombo East, planting thousands of trees and donating footballs to young people. The campaign inspired environmental awareness at the grassroots level, using the beautiful game as a symbol of hope and purpose.

Now, “Goals for Trees 2025” is back, bigger and greener. For every goal and assist in the B4L U17 Youth League, a tree will be planted again, transforming match-day performance into measurable climate impact.

This year’s edition includes 24 youth teams, each committing to plant trees and promote eco-consciousness throughout the season.

Lamin Fatty TK organizer of B4L Youth League, speaking about the campaign’s expanded vision, said:

“This season, every team in the B4L Youth League will take part in planting trees during our events. We’re encouraging our players, fans, and communities to be the change they want to see. Environmental protection must be a priority for everyone.”

Lamin Dr. Bojang also emphasized the power of sport to influence social change:
“Football has a powerful influence. It brings people together. We’re using that energy to drive environmental action. When a game can attract a crowd, it can also spread a message. That’s how we make protecting the environment a team sport.”

B4L continues its mission of turning passion into purpose. With every goal scored, assist made, and tree planted, young athletes are reminded that their actions on and off the pitch shape the future.

🌍 This season, every stat counts.
🌱⚽ Play with purpose. Plant with pride. ⚽

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Baboucarr Fallaboweh
Baboucarr Fallaboweh Sports Editor (Buba Jallow Fallaboweh) is a Gambian football expert, football analyst & columnist. The Stockholm-based Journalist is a media officer, football Scout, PR, Influencer and Digital creator. I started my journalism career as a football analyst in 2012 with Vibes FM and went on to work with CityLimit, West Coast, Hot FM, Freedom Radio, Eye Africa and Afri Radio as a content producer and presenter. In 2013, I attended Football Daily on the BBC SPORTS where we discussed the different styles of Football played in Africa. I Went on to freelance for The Point Newspaper, Freedom Newspaper, Daily Observer and Standard Newspaper before being appointed as Sports Editor with the Alkamba Times in March 2022.  I have worked for Magazines like Glo Magazine and Foot54 covering Gambian football and African Football.   Between 2020 -2021 I worked as a scout for the Gambia Football Federation, scouting talents for the U17 &U20.  From 2017 to 2021, I served as Media officer for GFF First division teams Team Rhino and Marimoo and also as media Officer of Banjul FC, fourth Division tier in Sweden and Darboe’s FC (Female second division club in the Gambia). I served as a PR for Superstars Academy.   With Afrencon, I was a data analyst before I joined LightHouse as a head scout for the Gambia project. In organizational structures, I served as the ambassador of the John Bass Kidney Foundation and one of the founders of the foundation creating kidney awareness in the Gambia.   I also served two positions in the Gambian organization in Sweden, as Sports chairman and the secretary of the associations.   After 12 years of being a football journalist, I was named 3rd best sports column writer in Africa year 2021 by the reputable sports media organization AIPS. I finished in the top 35 in the world with my article titled Back way: Gambian footballers in deadly Voyage to Europe.   With over 500 articles and interviews, analysis, profiling, features and news, I was shortlisted for the Gambia Press Union National Journalist Award 2022. I submitted the article which was co-written alongside Momodou Bah From Living Through Despair to Being An Agent Of Hope, The Inspiring Story Of John Bass.   I have served as an advisers to Football academies, clubs, and players and others. I have hosted dozens of shows and was invited as a guest on both radio, TV and the online press. I also covered the Gambia's maiden AFCON debut in 2021 in Cameroon.  

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