By: Fatou Dahaba
In a display of corporate compassion aligned with the spirit of Ramadan, telecommunications provider Comium Gambia today announced its 2026 Ramadan Campaign, committing to donate one Dalasi from every customer purchase made during the holy month to support vulnerable populations across the country.
CEO Mr. Hassan Kabani officially unveiled the initiative at a launch event held on Wednesday at the company’s headquarters on Kairaba Avenue. The campaign, themed “One Dalasi for Good,” invites Comium subscribers to support charitable causes through their regular transactions, with no additional charges to customers.
“This is not just about corporate giving; it’s a collective effort rooted in care, shared responsibility, and the true essence of Ramadan,” Kabani said in his address. “Every purchase made with Comium will see us contribute one Dalasi from our revenue to trusted organizations serving those in greatest need. True wealth is not just what we possess, but what we are willing to give.”
Kabani highlighted that the funds will directly benefit key institutions, including SOS Children’s Villages, the Supreme Islamic Council, and the Home for Elderly and Abandoned Children. These partners provide essential care for orphans, the elderly, and other vulnerable groups, offering family environments, education, skill development, and community support.
The CEO emphasized the campaign’s broader message of unity and small acts creating significant change. “As Ramadan approaches, let us recognize the power of compassion and connection,” he urged. “Allah helps the servant as long as he helps his brother. This initiative reminds us that together, we can uplift our nation.”
Partners expressed strong support for the program. Demba Jallow, Administrative and Communications Officer at the Supreme Islamic Council, praised Comium as a leader in corporate social responsibility. “This collaboration shows how faith-based institutions and the private sector can unite to foster national unity and uplift communities,” Jallow stated. He expressed hope that the partnership would continue to thrive for the betterment of The Gambia.
Jean-Pierre Kouamin, National Director of SOS Children’s Villages, welcomed the contribution amid ongoing challenges for many Gambian families. “Comium is setting a vibrant example for other companies by demonstrating genuine corporate social responsibility,” Kouamin said. He noted that while external aid remains vital, mobilizing local businesses and communities is essential to breaking cycles of vulnerability. “The resources raised will directly benefit vulnerable populations, reinforcing our shared call for unity.”
The launch comes as Ramadan 2026 draws near, with Muslims in The Gambia and worldwide preparing for a month of fasting, reflection, prayer, and heightened generosity. Comium’s campaign joins a wave of humanitarian efforts across the country, including food drives by religious councils and charities, aimed at ensuring no one is left behind during the holy period.
By transforming everyday mobile purchases into opportunities for giving, Comium Gambia hopes to inspire broader participation in supporting the needy. Officials say the program underscores the company’s long-standing commitment to social responsibility and encourages all Gambians to embrace the values of empathy and solidarity that define Ramadan.
