BK WEST UNITED launched Football For Social Good Initiative

#Football4Development 📷 Kebz Jallow

BK WEST UNITED, Jarisu Talents, Girls Can Play and B4L Sports Management launched The Football For Social Good Project in Schools to sensitise students against drugs and substance abuse.

The Football For Social Good School Tour is a collaborative initiative led by BK West United in partnership with esteemed collaborators such as Jarisu Talents, B4L Sports, and Girls Can Play GCP Movement.

This multifaceted program is designed to harness the unifying power of football as a conduit for driving substantive societal transformation, particularly within the impressionable minds of our youth against drugs and substance abuse.

The initiative encompasses visits to  educational institutions and community centres in the Gambia. These visits feature a sequence of activities, including half an hour football matches coupled with interactive sessions aimed at promoting values of responsibility, social consciousness, and personal development. Participants are  engaged in freestyle challenges, with commendable performances meriting rewards such as trophies, footballs, educational resources, and sporting gear.


Football For Good School Initiative at Kafuta Upper and Senior Secondary School

Additionally, the provision of sporting equipment, including balls and jerseys, will bolster the athletic infrastructure of recipient schools, fostering an environment conducive to sporting excellence, said Alieu Sowe, Coordinator of the Project.  We believe in the concept of promoting scholarly athleticism by propagating the ethos of academic excellence in tandem with athletic prowess, thereby nurturing a generation of well-rounded individuals equipped to excel both on and off the field of play. It is important to leverage the universal appeal of football to cultivate an environment conducive to the holistic welfare of our burgeoning youth, he added.

Also speaking to The  Alkamba Times,  Baboucarr Mbaye Coordinator of B4L Youth League mentioned that Integral to the program’s efficacy is the dedicated allocation of time during each  visit for the dissemination of crucial information pertaining to prevalent societal challenges. Chief among these is the imperative to sensitize students  regarding the perils associated with contemporary social vices, including but not limited to substance abuse, absenteeism, behavioural delinquency, and etc. Recognizing the susceptibility of our youth to external influences, it is our belief that the immersive engagement facilitated by football will serve as a catalyst for inspiring virtuous conduct, academic diligence, and holistic well-being.

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Baboucarr Fallaboweh
Baboucarr Fallaboweh Sports Editor (Buba Jallow Fallaboweh) is a Gambian football expert, football analyst & columnist. The Stockholm-based Journalist is a media officer, football Scout, PR, Influencer and Digital creator. I started my journalism career as a football analyst in 2012 with Vibes FM and went on to work with CityLimit, West Coast, Hot FM, Freedom Radio, Eye Africa and Afri Radio as a content producer and presenter. In 2013, I attended Football Daily on the BBC SPORTS where we discussed the different styles of Football played in Africa. I Went on to freelance for The Point Newspaper, Freedom Newspaper, Daily Observer and Standard Newspaper before being appointed as Sports Editor with the Alkamba Times in March 2022.  I have worked for Magazines like Glo Magazine and Foot54 covering Gambian football and African Football.   Between 2020 -2021 I worked as a scout for the Gambia Football Federation, scouting talents for the U17 &U20.  From 2017 to 2021, I served as Media officer for GFF First division teams Team Rhino and Marimoo and also as media Officer of Banjul FC, fourth Division tier in Sweden and Darboe’s FC (Female second division club in the Gambia). I served as a PR for Superstars Academy.   With Afrencon, I was a data analyst before I joined LightHouse as a head scout for the Gambia project. In organizational structures, I served as the ambassador of the John Bass Kidney Foundation and one of the founders of the foundation creating kidney awareness in the Gambia.   I also served two positions in the Gambian organization in Sweden, as Sports chairman and the secretary of the associations.   After 12 years of being a football journalist, I was named 3rd best sports column writer in Africa year 2021 by the reputable sports media organization AIPS. I finished in the top 35 in the world with my article titled Back way: Gambian footballers in deadly Voyage to Europe.   With over 500 articles and interviews, analysis, profiling, features and news, I was shortlisted for the Gambia Press Union National Journalist Award 2022. I submitted the article which was co-written alongside Momodou Bah From Living Through Despair to Being An Agent Of Hope, The Inspiring Story Of John Bass.   I have served as an advisers to Football academies, clubs, and players and others. I have hosted dozens of shows and was invited as a guest on both radio, TV and the online press. I also covered the Gambia's maiden AFCON debut in 2021 in Cameroon.  


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